(Last updated 1/31/17)
NOTE: This blog article was originally published on April 11, 2012. Since that date, there has been more incriminating evidence against Starbucks.
UPDATE: In January 2017, Starbucks CEO announced it’s plan to hire 10,000 refugees over the next five years. This announcement was in rebellion to President Trump’s executive order to temporarily prevent citizens of certain countries from entering the U.S.; a similar order was also signed by President Obama a few years ago. Many people feel it is unfair and that Starbucks should, rather, hire struggling American college students or U.S. Veterans. Starbucks also vowed to support undocumented immigrants.
UPDATE: As of 11/12/15, there is currently a boycott against Starbucks Coffee due to their support of gay marriage. The website and petition for this boycott may be viewed at http://www.dumpstarbucks.com.
Click link HERE to see why dumpstarbucks.com is urging a boycott.
In this blog article, I would like to draw your attention to symbols and their hidden meanings. I am not suggesting that every single shape has a conspiracy theory behind it; however, there are many blatant symbols used which definitely have a hidden message.
Let’s take the Starbucks Coffee logo, for example. Does anybody know what the logo stands for? How does an image of a female with a crown on her head fit in with a coffee shop? Well, the truth is – it doesn’t. But, it is a subconscious marketing gimmick used to draw in customers. I will go more into depth about the logo’s evil roots later in this blog; but at surface-level, it is an image of a “glorified” female with her hair covering her naked body. This symbol attracts the female because it promotes “woman power”. The image of the female looks very glorified, in the sense that she is wearing a crown; the image looks happy and confident with only her long locks covering her bare chest; and the image appears to be pointing to her head, suggesting that she is the “head” or above the man. This could all be seen, at surface-level, through the eyes of a female customer. Likewise, the logo draws in male customers with her sex appeal and with the gender-neutral colors.
Furthermore, the Starbucks logo has come to symbolize status. The poor person can only afford coffee from a fast-food restaurant or gas station store – but the affluent, elite, superior, wealthy, accepted, popular person goes to Starbucks (or so many people think). It is much like a woman proudly carrying a designer handbag – the logo, the name of Starbucks, evokes subconscious thoughts of popularity and affluence. Many people try to gain acceptance or popularity through their status – what kind of car they drive, what brand of shoes they wear, what designer jeans they wear, and even what kind of coffee they drink! I am not faulting people who are blessed financially and can afford a name-brand pair of shoes or jeans; I am merely warning us not to let those temporal things define us or make us prideful. “Pride goes before destruction, a haughty spirit before a fall” Proverbs 16:18.
Now that we’ve covered the Starbucks logo at the very basic surface-level, let’s dig deeper to find more of what it symbolizes. While studying this topic, I ran across some other helpful websites (which I credit for some of my information – listed below as my sources. Please see these websites if you wish to obtain more information). One website showed the uncanny resemblance between the Starbucks logo and the logo from the “Order of Baphomet”(Satan). Notice the use of stars in both symbols and the circular rings around the logos. (See image below) One blogger said, “The circle within a circle often symbolizes a secret society. The outer circle is unaware of what the inner circle does.” This is very reminiscent of the Illuminati – a secret society of Satanism that is heavily involved in the use of symbols to represent sin in a “secret” way. But, God knows and sees all. Luke 8:17 states, “For there is nothing hidden that will not be disclosed, and nothing concealed that will not be known or brought out into the open.” Furthermore, Isaiah 29:15 says, “Woe to those who go to great depths to hide their plans from the Lord, who do their work in darkness and think, ‘Who sees us? Who will know?’”
Why would a company use symbolism such as this when it has nothing to do with coffee? It is no secret that many celebrities have admitted to “selling their souls to the devil” for riches, fame, and popularity. Could it be that this company (Starbucks) exalts evil in order to gain financial wealth? Think about it. When Satan tempted Jesus, he tempted Him with wealth, as stated in Matthew 4: 8-11. “Again, the devil took Him to a very high mountain and showed Him all the kingdoms of the world and their splendor. ‘All this I will give you,’ he said, ‘if you will bow down and worship me.’ Jesus said to him, ‘Away from Me, Satan! For it is written: Worship the Lord your God, and serve Him only.’ Then the devil left Him, and angels came and attended Him.” Also, 1st Timothy 6:10 says, “For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows.” Additionally, we find that one of Jesus’ very own disciples, Judas Iscariot, betrayed Jesus for money. This evil deception, love for money, and betrayal of Jesus caused him such grief that he ended up committing suicide by hanging himself. But, at the very root – the love and adoration for money is evil.
But, the Starbucks logo has additional sinister roots. The female image on the logo is actually a “Siren”. The graphic designers for this logo will openly admit that she is. What is a siren? She is a type of mythical creature, much like a mermaid, but only she has two tails. She is a temptress who is extremely sensual and lures men to their deaths. She leads on multiple men. Notice the original Starbucks logo? I put a black bar across her (in the image shown below) to censor her bare breasts; but notice the two tails. It is very crude to say, but the tail is “split” or “spread open” as to welcome men to her sexually. After many complaints about the original logo, Starbucks edited it. However, the new logo is still a siren and it still represents the same sensuality and loose morals of a siren. Again, why would Starbucks choose a siren for their logo when they are selling coffee? Because, in this evil day and age we live in (it is unfortunate) “sex sells”. It is sad that many people and companies have such loose morals. Society is being manipulated by many marketing agencies that produce sultry perfume ads, scantily-clad models in commercials, and even manipulate society by the very idea of sexuality. Please don’t misunderstand; sex within a Godly marriage is not a sin; however, when people use women’s (and men’s) bodies to sell goods or services – that is sinful. Jesus said, “But I say, anyone who even looks at a woman with lust has already committed adultery with her in his heart” Matthew 5:28. I am not insinuating that men are lusting after the Starbucks logo – but we must look at the principle of it.
It is important not to act like the sinful world even though we must live here for now. We are to be the light of the world and separate ourselves from their darkness. 2nd Corinthians 6:17 says, “’Therefore, come out from among unbelievers, and separate yourselves from them,’ says the Lord. ‘Don’t touch their filthy things, and I will welcome you.’” Please understand, I am not teaching that the coffee at Starbucks is tainted; but I would like to make it very clear that Christians aren’t meant to strengthen the works of evil-doers or those who have evil motives or sinful demonstrations. Not only is Starbucks’ symbolism taken from evil roots, but they are also embracing the idea of alcohol. According to Reuters, “The company plans to begin selling beer and wine in a small number of cafes in Atlanta and Southern California by the end of this year  as it explores an expansion beyond morning coffee and afternoon pick-me-ups.” But, scripture teaches against Starbucks alcoholic introduction. Proverbs 20:1 plainly states, “Wine is a mocker and beer a brawler; whoever is led astray by them is not wise.” The fact of the matter is this: Christians should not give their money to strengthen the hands of evil-doers. Job 8:20 states, “Behold, God will not cast away a blameless man, neither will he help the evil doers.” If God will not endorse, help, or strengthen the evil doers, then we shouldn’t either.